CRM
Challenge: Monitoring Construction Site Security
Seraf technology s.r.o. provides a revolutionary solution for construction site security – solar camera towers, which monitor construction sites even in areas without electricity. However, with a growing number of customers and devices in the field, founder Radoslav Čajka faced a challenge:
- How to effectively track where each tower is located?
- How to measure the profitability of individual devices?
- How to maintain an overview of communication with a growing number of clients?
Our Solution: Custom CRM System
After a thorough needs analysis, we implemented for Seraf technology a CRM solution on the Microsoft Dynamics 365 platform, which:
- Maps the lifecycle of each tower – from installation to maintenance and relocation
- Tracks utilization in real-time with a clear overview of which devices generate the highest revenue
- Organizes client communication – complete interaction history in one place
- Creates an analytical foundation for strategic decisions on fleet expansion
A key element was our demo version, where Radoslav could directly see how the final solution would work even before the actual implementation.
Results: Foundation for Effective Expansion
The implemented solution provided Seraf technology with significant advantages and a step forward:
- Real-time overview – precise information on the location and status of each tower
- Faster decision-making based on real-time data about device profitability
- More professional communication with clients thanks to a complete overview of history
- Readiness for growth – a system designed for the gradual addition of new sales representatives
"TOMIA understood my needs very well. I appreciate that they prepared a demo version of the CRM system where I could see the future solution. This was a crucial factor for me, enabling me to decide more quickly to proceed. Business is primarily about relationships, and the responsive communication of the TOMIA team was a key factor for me."